New Group Managing Director for Sales and Marketing

Heinz-Werner Schmidt will assume the role of Managing Director for Sales and Marketing at the Stiebel Eltron Group, effective September 1, 2023. He will be working alongside Dr. Kai Schiefelbein, Chairman of the Board, who will continue to lead the Technology, Customer Service, Finance, Purchasing, and Human Resources departments. "We are very happy to have won an absolute specialist and industry insider for this task in Heinz-Werner Schmidt," says Dr. Ulrich Stiebel, Chairman of the Supervisory Board.

Heinz-Werner Schmidt has extensive professional experience in the building services industry, particularly in the field of heat generators. He also previously worked for Stiebel Eltron, where he was responsible for the subsidiary tecalor from 2009 to 2014. Prior to that, he worked for Buderus and Nibe, among others. Most recently, he served as CEO for all brands of the Dutch BDR Thermea Group represented in Germany (Brötje, Remeha, SenerTec).

Dr. Kai Schiefelbein states, "The fact that Heinz-Werner Schmidt had worked for our company for a number of years made the decision easier for both sides. Heinz-Werner Schmidt knows Stiebel Eltron, the markets and the products, and we, in turn, know about his professional and personal qualities."

Dynamic market environment with major challenges

"Against the backdrop of an extremely dynamic national and international market environment, especially in the field of heat pumps, we are convinced that we can successfully overcome the challenges ahead with Heinz-Werner Schmidt and continue to drive the growth course we have taken," says Dr. Ulrich Stiebel.

In 2022, the group of companies exceeded the billion mark in sales for the first time. By 2027, Stiebel Eltron intends to invest around 670 million euros worldwide, around 450 million euros of which will be in Germany.


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