Lovie Award for Online Campaign by STIEBEL ELTRON
STIEBEL ELTRON, the home technology manufacturer, won the "Lovie" audience award for the "feeling comfortable at home" online campaign. The winning campaign was selected from 1,500 projects from 33 countries.
In the award-winning online campaign, STIEBEL ELTRON demonstrates that comfort and well-being are defined by the right building technologies. The creation of a warm, comfortable home is the main theme. The focus is on selecting the right home technology – based on renewables. The campaign messages are presented via a short, compelling video distributed via STIEBEL's online channels, including YouTube, Facebook, and Instagram. "For decades, our claim has been 'Comfort through Technology' - and that's exactly what it's all about," says Marketing Director Claus Kroll-Schlüter, "feeling comfortable at home. The good feeling of having relied on the right building technology plays a key role here".
Now in its eighth year, The Lovie Awards continues to celebrate the most resonant and pertinent stories in Europe, those inside and outside of the prevailing trends. The awards honour projects in the five main categories: website, apps/mobile sites/podcasts & voice, internet video, online advertising and social.
To the campaign: Home is Comfort